About Partnership

Bibliotheca Alexandrina

The Bibliotheca Alexandrina is dedicated to recapture the spirit of openness and scholarship of Ancient Library of Alexandria. It is much more than a library

Mission

The Bibliotheca Alexandrina aims to be a center of excellence in the production and dissemination of knowledge, and to be a place of dialog, learning, and understanding between cultures and peoples.

Objectives

The unique role of the Bibliotheca Alexandrina as that of a great Egyptian Library with international dimensions will focus on four

main aspects that seek to recapture the spirit of the original Ancient Library of Alexandria. It aspires to be the following:

• The world’s window on Egypt.
• Egypt’s window on the world.
• A leading institution of the digital age.
• A center for learning, tolerance, dialogue and understanding.

Digital Marketing Institute

• The Digital Marketing Institute is the global certification body that sets the standard of digital marketing education.
• Its goal is to address the growing digital skills shortage by helping individuals from across the globe up-skill and kick-start their digital marketing career.
• Their Professional Diploma in Digital Marketing is quality-assured and credit-rated by the Scottish Qualifications Authority, aligned to the European Qualifications Framework
• They continuously work with industry leaders, such as Google, Facebook, LinkedIn and IBM, to validate course content and identify global trends, skill frameworks, and competencies.
• They have a global partner network from major universities, Colleges, private training providers, and associations.
  
• They have over 20,000 certified students across 100+ countries.

Competitive Advantages

This professional diploma covers the key areas required for a skilled digital marketer for all relevant sectors. It focuses on the tools and skills needed to create a cohesive and effective online marketing strategy.

This program offers a unique chance in learning how to apply what has been studied in the ten Modules, through an additional practical Module 11. It was prepared by Bibliotheca Alexandrina to be the first professional certified program in the Middle East that aims to qualify the informational, cultural, and educational institutions and develop professionals’ skills in finding suitable jobs in their sectors by bridging the gap between their academic knowledge and the labor market requirements.