Certification

Professional level certification demonstrates extensive understanding of the discipline, its key concepts, procedures, and best practices, practical skills acquisition and validated by a thorough assessment process. Participants should:

Demonstrate a perceptive understanding of the core theories, concepts, and principles constituting the discipline of digital marketing, in addition to an understanding of current issues with specialist knowledge in some areas
Be able to apply knowledge, skills, and understanding to a broad range of professional skills, practices, and techniques, and can adapt them to investigate and resolve professional issues and problems
Exercise autonomy, initiative, and resource management at a professional level and use a range of approaches to formulate and critically evaluate evidence-based solutions to routine professional problems

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